You manage a clinic, or several clinics for that matter. Patients are always your first priority. Apart from keeping your team of doctors and medical supplies top-notch, you have the day-to-day operations to worry about. 

You often think about growing your medical practice and what’s the best way to do it. You click through a few of the thousands of patient records in your server and promise yourself that one day you'll get someone to run some meaningful analytics for you. 

So make that day today. Here's how our nifty app feature benefited our client in ways they did not imagine possible.  

Like you, our client was in such a bind. And as a group clinic with 15 branches of clinics across Selangor, CaringClinic (name changed for privacy reasons) realised they needed help. They needed something to help them manage their clinics easily, keep tabs on how their patients were doing, and increase revenue.

When CaringClinic first engaged Klinify's services in 2018, they had some real concerns. How will Klinify work with their existing data? Is Klinify going to be another data management tool that looks good on paper but tedious to upkeep or make use of? How will my patients be impacted?

The first problem that we uncovered for CaringClinic: patients with chronic diseases were not coming back to see the doctor and to restock their medication as they should. 

Every doctor knows that patients with chronic conditions should return for a follow-up visit every 3 months in general. But many were not. This meant that many with diabetes, hypertension, and heart disease were not getting the ideal follow-up care they needed. 

This also meant forgone revenue for CaringClinic. 

Let us illustrate. In a typical month, CaringClinic generates close to RM 20,000/month from the sale of drugs that treat heart disease. However, this suddenly dropped to just nearly RM2,000/month on average in the last three months of 2019. This meant an alarming decline of 90% in CaringClinic’s sales revenue!

We investigated the data further and could pinpoint that the decline in sales was due to a drop in dispensation of the following drugs: Rosuvastatin, Atorvastatin, Perindopril, Bisoprolol, Valsartan and Chlorothiazide. Patients were not coming back to restock their medication, resulting in tremendous opportunity being missed by CaringClinic.

If you’re a data geek like us, you can read below on how we ran our cohort analysis and classified patients so that CaringClinic could purposefully engage them. 

Here’s how we ran our cohort analysis with patient data from CaringClinic

From the data, we could tell that existing patients were not returning for their much needed care and medication to manage their chronic conditions.

A ratio greater than 1 -- or all points above the bold horizontal line in blue -- indicates that the clinic has more “good” patients than “bad” patients.

For example, in July 2018 and Jan 2019, you'll see that there were 4 “good” patients to every “bad” patient.

From April 2019, this ratio was smaller than 1, indicating that the clinic had more “bad” patients who had not returned in the past year compared to “good” patients who had done so.

The power of sending reminders to the right patients at the right time

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